The course aims to provide the essential elements of Destination Management and Marketing from a tourism sustainability perspective.
The main objective is to transmit the knowledge and tools useful for the analysis and competitive development of territorial systems, in light of the current dynamics of the tourism market. The course includes the analysis and discussion of relevant case studies.
Correctly use managerial terminology in relation to the territorial and tourism phenomenon. Know the main themes, problems and authors of reference in the area of destination management and marketing. Knowing how to recognize the different ways in which the dynamics of tourism development affect the ability to generate wealth and economic value for all the stakeholders involved in the process. Knowing how to recognize the social and ethical implications that the development of tourism entails.
Prerequisites
No prerequisites
Teaching Methods
Lectures, Case analysis, Group discussions, Guided research on websites, Exercises.
Type of Assessment
Oral exam
Course program
1. Management and Marketing Basics
2. Sustainable Tourism
3. Places as Tourist Destinations
4. Destination Management and Marketing
5. Destination Marketing Strategy Development
6. Destination Branding & Positioning
7. Destination Image
8. Destination Marketing Communications
9. DMO Public relations and publicity
10. DMO and Social Media
11. DMO and the Travel Trade