B021373 - EVENT AND SPORT MANAGEMENT LAB

English

The Course provides students with analytical principles and practical applications for designing, planning and managing a variety of sport events to promote tourist destinations. Students will gain knowledge about the conceptual and operative tools for event planning and production (objectives, concept, feasibility, implementation, promotion, feedback), as regard to a variety of sport disciplines (cycling, soccer, running, basketball, etc.) and multiple territorial contexts.

Page S.J., Connell J. (Eds.), "The Routledge Handbook of Events", Routledge, 2015.
Parent M.M., Smith-Swan S., "Managing Major Sports Events. Theory and Practice", Routledge, 2013.
Bladen C., Kennell J., Abson E., Wilde N., "Events Management. An Introduction", Routledge, 2012.
Zagnoli P., Radicchi E., "Sport Marketing e Nuovi Media", Franco Angeli, Milano, 2011.

KNOWLEDGE: Gaining knowledge and defining strategies to design, plan and manage sport events.

CAPABILITIES: Develop skills and capabilities to manage the complex network of relations among stakeholders involved within the contemporary sport industry (Institutions, Federations, Leagues, Sport teams and no profit associations, media, sponsor, athletes, fans, etc.), with a specific focus on stakeholders involved in sport events’ organization.

Learning outcomes: Aim of the Course is to provide students with analytical principles and practical applications for designing, planning and managing a variety of sport events, specifically aimed at promoting the development of tourist destinations.

Lectures: 6 hours
Laboratory activities (in class teamwork and group assignments): 12 hours

Evaluation of a Project Work

Sport is an important element of the contemporary leisure industry. On the demand side, sports events participation and attendance gained an increasing role within the recreational and entertainment lifestyle of people. On the supply side, hosting and staging sports events is a key objective of many governments, municipalities and city marketers worldwide since events play a catalytic role for the promotion of tourist destinations and for the development of host economies.
The Course aims to provide students with analytical principles and practical applications for designing, planning and managing a variety of sport events. A particular focus is devoted to sport events as promotional means for tourist destinations. Students will gain knowledge about the conceptual and operative tools for event planning and production (objectives, concept, feasibility, implementation, promotion, feedback), as regard to a variety of sport disciplines (cycling, soccer, running, basket, etc.) and different scales (local, national, international).