ITA | ENG
B021367 - TOURISM AND SPORT MARKETING
Academic Year 2015-16
Course year
Second year - First Semester
Belonging Department
Statistics, IT and its applications "G. Parenti" (DISIA)
Course Type
Single education field course
Scientific Area
SECS-P/08 - MANAGEMENT
Credits
9
Teaching Hours
54
Teaching Term
14/09/2015 ⇒ 04/12/2015
Attendance required
No
Type of Evaluation
Final Grade
Lectureship
Teaching Language
English
Suggested readings (Search our library's catalogue)
Text and references to be studied for the exam:
Kotler P., Bowen J., Makens J. (2014), Marketing for Hospitality and Tourism, 6th Ed., Pearson.
Taylor P. (2011) (ed.), Torkildsen’s Sport and Leisure Management, 6th Ed., Routledge, Chapter 1: Introduction; Chapter 2: People’ needs and leisure demand; Chapter 3: Trends in the Leisure Industry
Grönroos C. (2015), Service Management and Marketing. Managing the Service Profit Logic, 4th Ed, Wiley.
Zagnoli P., Radicchi E. (2015), “Sports Marketing and New Media: Value co-creation and Intertype Competition”, in Chanavat N., Chadwick S., Desbordes M. (Eds.), Handbook of Sport Marketing, Routledge.
Radicchi E. (2014), “The sports sponsorship evolution in the economic recession: analytical evidences from empirical cases”, Physical Culture and Sport. Studies and Research, Vol. LXI, p. 51-64.
Radicchi E. (2013), “Tourism and Sport: strategic synergies to enhance the sustainable development of a local context”, Physical Culture and Sport. Studies and Research, Vol. 57/1, p. 44-57.
Zagnoli P., Radicchi E. (2010), “The football fan community as a determinant stakeholder in value co-creation”, Sport in Society, Vol. 13, n.10, December, Routledge, p. 1532-1551.
Zagnoli P., Radicchi E. (2009), “Sport events as experiential marketing tool”, 8th International Congress Marketing Trends, Parigi, Gennaio 2009, pp. 2-36.
Kotler P., Bowen J., Makens J. (2014), Marketing for Hospitality and Tourism, 6th Ed., Pearson.
Taylor P. (2011) (ed.), Torkildsen’s Sport and Leisure Management, 6th Ed., Routledge, Chapter 1: Introduction; Chapter 2: People’ needs and leisure demand; Chapter 3: Trends in the Leisure Industry
Grönroos C. (2015), Service Management and Marketing. Managing the Service Profit Logic, 4th Ed, Wiley.
Zagnoli P., Radicchi E. (2015), “Sports Marketing and New Media: Value co-creation and Intertype Competition”, in Chanavat N., Chadwick S., Desbordes M. (Eds.), Handbook of Sport Marketing, Routledge.
Radicchi E. (2014), “The sports sponsorship evolution in the economic recession: analytical evidences from empirical cases”, Physical Culture and Sport. Studies and Research, Vol. LXI, p. 51-64.
Radicchi E. (2013), “Tourism and Sport: strategic synergies to enhance the sustainable development of a local context”, Physical Culture and Sport. Studies and Research, Vol. 57/1, p. 44-57.
Zagnoli P., Radicchi E. (2010), “The football fan community as a determinant stakeholder in value co-creation”, Sport in Society, Vol. 13, n.10, December, Routledge, p. 1532-1551.
Zagnoli P., Radicchi E. (2009), “Sport events as experiential marketing tool”, 8th International Congress Marketing Trends, Parigi, Gennaio 2009, pp. 2-36.
Type of Assessment
Examination mode for STUDENTS THAT HAVE NOT ATTENDED THE COURSE:
Written Test (Open and essay questions)
Written Test (Open and essay questions)